Sometimes I hear senior management saying “why we focus on purpose when we should talk about sales?” Purpose is not just beautiful words around company’s brand. It’s the reason for being that motivates and inspires employees but also helps to keep the strategic focus in business decision making. Customers expect a lot from companies

“Purpose is the reason for being.”

Purpose is often confused with mission statement. Mission tells what we do and who we do it for while purpose describes why we do what we do.

How can TwentyEight help your company to…

to be continued…